2022

Making used book sales painless

Making used book sales painless

Bookis is a rare success story of literary entrepreneurship. In just a few years, the company’s online marketplace for used books has accumulated the widest…

With the power to save the climate

With the power to save the climate

Greta Thunberg is not the only one listening to the science. CEOs of companies that generate almost half of Sweden’s GDP have returned to the classroom to…

Protocols, tigers and unicorns

Protocols, tigers and unicorns

2021 is a time of change for entrepreneurs raising venture capital, and for the firms providing it. For founders, there has never been a better moment to start…

Stuck in the world of big tech

Stuck in the world of big tech

It’s been a rough few years for a handful of US tech companies, due to a seemingly endless stream of scandals and harsh criticism from politicians on both…

Let all people blossom

Meet our people: Let all people blossom

Perhaps this thinking will infuse Schibsted – as Håkan’s new assignment is to develop leadership and culture across the company. It’s not exactly a…

I believe it can fly

I believe it can fly

The apparently insurmountable problem is that the need for more battery capacity increases exponentially with the distance from the ground. Moving a plane…

Uncertainty is like driving on an ice patch

Uncertainty is like driving on an ice patch

How do you face the uncertainties of the future without a crystal ball? You analyse data and you prepare as best as you can. In the Horizon project, Schibsted…

Enter the Metaverse

Enter the Metaverse

Throughout the last few decades, much of what we previously considered science fiction has become more science than fiction. We may not have flying cars yet…

We will only invest in companies aligned with our values

We will only invest in companies aligned with our values

He has billions of NOK to spend to help Schibsted grow even more. Andrew Kvålseth is the new Chief Investment Officer, hired to build on the success of…

A superposition to change computing

Is quantum computing the next major revolution in computer science or will it remain a dream scenario for the foreseeable future? Sven Størmer Thaulow, EVP…

Waging the war for talent

Waging the war for talent

Global talent shortage is on the top agenda for all organisations. In Schibsted, new ideas on how to address this are up for discussion. Offering partly remote…

Why groupthink is bad for business

Why groupthink is bad for business

His aim is to make his newly created role obsolete, and to make Schibsted the world’s best workplace when it comes to being different. Sumeet Singh Patpatia is…

A polish hub changed the way we work

A polish hub changed the way we work

The pandemic changed our way of working. But for many Schibsted companies, the road to a distributed work style started in Krakow ten years ago when the tech…

Six battles news media must win

Six battles news media must win

With news brands in strong positions and more than one million digital subscribers, it’s time to take on a new ambitious strategy for Schibsted’s news media.…

Six drivers for change

Six drivers for change

We live in a new climate in which disruption is normal. Together with Amy Webb and the Future Today Institute, Schibsted has identified six drivers for change…

Meet our People: Unlocking the Schibsted universe

With Schibsted Account, Ida Kristine Norddal and her team has a powerful tool to explain Schibsted offers, Armin Catovic is developing contextual advertising…

From trash to bargain

Meet our people: From trash to bargain

Did you know that in Norway alone, building materials with a market value of four billion NOK end up in long term storage and ultimately get thrown away? The…

Telling the Schibsted story

Telling the Schibsted story

For years Schibsted has been the hidden parent company behind a portfolio of some of the most appreciated companies in the Nordics. Today, Schibsted, a brand…

Build a brand that gets into people’s heads

Build a brand that gets into people’s heads

The marketing discipline has, of late, been obsessed with short-term performance marketing. It seems that many of us have forgotten the true value of being a…

For your ears only – the rise of social audio

For your ears only – the rise of social audio

With more than two million shows and in excess of 48 million episodes online (as of April 2021), podcasts are still growing in popularity. The global pandemic…

There’s no going back to brick and mortar

There’s no going back to brick and mortar

The pandemic has permanently changed how we shop, bringing e-commerce firmly into the mainstream. Retail behaviours that started as a Covid-19 necessity will…

Join the disruptive marathon

Join the disruptive marathon

Technology and disruptive marketplaces will play a key role in building a more sustainable future. But sustainability still isn’t the main driver for users to…

The crumbling future of the cookie

The crumbling future of the cookie

As privacy regulations and tech giants throw a spanner in third-party cookies’ advertising works, publishers seek new ways to monetise their content.

How can we reach the unreachable

How can we reach the unreachable?

I have a hard time understanding people who favour conspiracies and outright lies over journalism and facts. The problem with understanding “the others”…

Reading minds and saving lives

Reading minds and saving lives

Pancho was 20 years old when he was paralysed and lost his ability to speak. He was a Mexican-born amateur football player and a field worker in the California…

A tastier experience

A tastier experience

In just a few years, Schibsted’s food channels, Matkanalen and Godare, have grown to inspire more than a million Scandinavians in the kitchen every month. At…

Photo: Kyrre Lien, VG

Order from the chaos

Life kept going during Corona. In strange, terrifying but also marvelous ways. We have gathered some of the best photos taken by photographers at Schibsted’s…

Waging the war for talent

People Trends in short

Offering wider remote work is a growing internal and external demand. Schibsted is testing a hybrid workplace and is exploring alternatives. We also believe…

Sustainability makes you future-fit

Sustainability makes you future-fit

Sustainability will be a prerequisite for doing business in the future. It’s not something that you can choose to relate to or not. Those who think they have a…

Let your team fail

Let your team fail

Leaders need to create an environment for exploration and experimentation – and set up teams for failure, says David Gill, CPO at Schibsted in Finland. This is…

3 Lessons We Can Learn From Orcs

3 Lessons We Can Learn from Orcs

The full moon hangs over the horizon, and a light rain begins to fall from heavy clouds. Your boots squelch in the mud as the pitter-patter of raindrops lulls…

I went from handicapped to cyborg

“I went from handicapped to cyborg”

Last fall I became a cyborg. Now, when I tap twice on my left ear, I answer a phone call or hang up. If I tap twice on my right ear, I activate Siri. My new…

Kristin Skogen Lund

An unprecedented moment in history

Today, after 180 years of entrepreneurship, innovation and investments, Schibsted has grown into a family of strong brands ranging from media houses to online…

Crypto finance is going mainstream

Crypto finance is going mainstream

Cryptocurrencies have made decisive moves towards mainstream adoption in recent years. A May 2021 report by New York Digital Investment Group showed that 17…

Tech trends in short

Non-fungible tokens, deepfakes and decentralised finance. The future of tech gives us many new opportunities and concepts, but also a sensible need for…

Future Report Redaktionen 2021

Credits 2021

The Future Report team in Stockholm: Andreas Lewandowski, Ann Axelsson, Camilla Buch, Emma-Sofia Olsson and David Stillberg. Produced by Schibsted Group…


2021

Future Report Credits 2021

Credits

Produced by Schibsted Group Communication, Nov 2020. Kristin Skogen Lund, Sven Størmer Thaulow, Nicolai Skarsgård, Ragnhild J Buch, Mari Midtstigen, Agnes…

Kristin Skogen Lund

Let the change be for the better

We’ve passed the initial troubles of adjusting all our ways and routines to Covid-19. We’ve realized that this is a marathon rather than a sprint — and one we…

How Crises Disrupt And Evolve Society

How crises disrupt and evolve society

Evolutionary changes, wars, natural disasters – and now a virus – all change the world and society as we know it. Covid-19 has pushed digitalization forward in…

Finn Changed The History Of Schibsted

Finn changed the history of Schibsted

Since Finn was an innovation in itself, innovation lies in the company’s genes, and experimentation is a part of everyday life. Much has changed over the…

An Inspiring Experience Will Attract Gen Z

An inspiring experience will attract Gen Z

Gen Z are accustomed to defining their own tastes, trends, and values. Most of their screen time is spent inside the big social media apps, where new shopping…

It’s Not About The Ads Any More

It’s not about the ads any more

Our online marketplaces are now more than 20 years old. During that time they have become an integral part of society. With more than 264 million visits per…

Fintech Will Keep Changing Banking

Fintech will keep changing banking

The fintech landscape has changed dramatically over the course of the previous decade. Born out of the global financial crisis of the late aughts, a general…

Healthcare Will Go Digiphysical

Healthcare will go digiphysical

The pandemic has sped up technology adoption in healthcare by three to five years. Both patients and providers have drastically changed their habits. But…

Our project will search for the best way to work

Despite obvious challenges, working from home has surpassed all expectations. In fact, we (employees worldwide) have actually been more effective per day, at…

Edtech Pushes Lifelong Learning

Edtech pushes lifelong learning

During the Corona crisis, schools have struggled to bring education online. But the pandemic has only shed light on a need that was already there. And now the…

The Ecosystem That Nurtures Giants

The ecosystem that nurtures giants

They are obsessed with customers’ needs, innovation and agility is crucial and they both compete and collaborate within. Companies working as market-oriented…

Tough news gets translated for young readers

Tough news gets translated for young readers

In July 2011, Norway was shocked and horrified by the terrorist attack in Oslo’s government quarter and on the island of Utøya. Naturally, Norwegian children…

Subscriptions Drive New Businesses

Subscriptions drive new businesses

Is the concept of ownership on its way to extinction? Subscription-based businesses have increased their revenues by more than 300 percent over the past seven…

Leaders Under Pressure

Leaders under pressure

The responsibilities of business leaders have dramatically changed with Covid-19. We now need to thrive in a new reality while also maintaining innovation and…

My Home Office Struggle

My home office struggle

Remote first is the new normal. But what about those of us who desperately miss meeting our colleagues, who know how to navigate the office, and who don’t…

A Toolbox To Support Journalism

AI – a toolbox to support journalism

As artificial intelligence makes its way into editorial products and processes, media organizations face new challenges. They need to find out how to use this…

Photographers On The Front Line

Photographers on the front line

They are always first on site, whether there’s a war, an uprising – or a pandemic. In all of Schibsted’s newspapers, the Corona crisis has put the…

Gen Z values journalism

Gen Z values journalism

Generation Z creates what they consume and consumes what they create. But, according to a report from Tinius Trust, their approach to news is different. When…

Every Startup Is A New Species

Every startup is a new species

Where do startups actually come from? New companies come out of nowhere, grow exponentially and make a huge impact in the daily lives of millions in just a…

Technology Will Fertilize Farming

Technology will fertilize farming

With more and more people to feed in a less reliable world, the farming industry is the key to change. For years, the food production system has been one of…

Grab The Readers Hearts

Grab the readers’ hearts

It should be based on nearness, a deep understanding of society, and a talent for reacting quickly to what is important for people. Frøy Gudbrandsen at Bergens…

Resilience is the new black

Resilience is the new black

Enabling consumption and improving people’s lives have been the driving force for technological advances for the past decades. Now environmental and societal…

On The Hunt For Human Emotions

On the hunt for human emotions

Artificial intelligence is behind countless services that we use every day. But how close is it to really understanding human emotions? Affective computing has…

A Human Voice Behind The News Makes All The Difference

A human voice behind the news makes all the difference

The interest in and need for news has never been greater. At Aftonbladet the number of visitors has increased dramatically. Live reporting with option to…

Blocket helps users repair old things

Blocket helps users repair old things

The amount of things we throw away every year just keep getting bigger. At the same time we buy more new things than ever before. That’s why Blocket made the…

Welcome To The Synthetic Decade

Welcome to the synthetic decade

Technology is giving us tools to alter reality in more and more areas. You might soon not only eat artificial meat but also interact with your personal double.…

Trends For 2021

10 trends for 2021 – the pandemic shift

The pandemic has forced many brick-and-mortar stores to close, but according to data from IBM, this has fast-forwarded e-commerce growth by about five years.…

An Underdog Rethinking Distribution

An underdog rethinking distribution

From zero to ten million yearly packages delivered in just five years – the growth for logistics and distributor company Helthjem has been a masterclass in…

Meet Our People in People

Meet our People in People

Petra Wikström is part of building future digital markets. She’s director of Public Policy in Schibsted, and she and her team are constantly working to make…

Meet Our People in Business

Meet our People

After almost five years in sunny Barcelona Jussi Lystimäki is back in Helsinki to win the marketplace arena in Finland for Schibsted. No surprise, he loves…

Meet Our People in Tech

Meet our people in Tech

In Schibsted, using and sharing user data is a crucial part of developing new, relevant products and services. Just as important is to handle data in a…


2020

Break them up

Have we now come full circle from Sherman and Rockefeller? Former Secretary of State Robert Reich certainly thinks so and blogged about how the combined wealth…

Tech has always been the future

Most of us trace lines back to when we were children in order to better understand the people we have become. I have always been a tech optimist with an eye to…

Crooks benefit from privacy protection

Last year Alex Stamos was one of Facebook's top executives. Now he sits in a rather unimposing office at Stanford University outside San Francisco. Although…

Time for responsibility

When our democracies are succumbing to the threat of digital manipulation, social networks should be held co-responsible for the spreading of lie campaigns,…

Public data is a hidden treasure

Amy Webb is one of the world’s foremost technology experts. She thinks that the Nordic countries are sitting on treasure chests of public data. The question is…

Tech empowers patients

Healthcare is undergoing a revolution where we are moving towards a consumerization of healthcare, empowering patients to take control of their own health.…

When tech changes our view of the world

What happens when augmented reality collides with the internet of everything? Some cyber prophets envision an enhanced mode of existence called the…

Your stupid brain is the biggest risk

Sabotage, intelligence attack or influencing – there are several kinds of cyber threats that can clog your business. Turns out we ourselves often are the ones…

We believe in the power of technology

In Schibsted we believe in technology and innovation. But we also believe in the importance of discussing both opportunities and the risks and pitfalls they…

A new look to bring our story out

Today Schibsted is an international family of leading media brands, sustainable marketplaces and smart digital services with more than 40 brands and 780…

Make it happen inhouse

How do you foster innovation? Schibsted Next Media is looking into new media products and is dependent on new ideas. Frida Kvarnström explains how her team…

Meet our people

Lendo is the most rapidly growing brand in the Schibsted portfolio, launched in three markets in 2019. It all started in Sweden 12 years ago. Now the service…

Mobile ads drive grocery sales

A new Schibsted study shows that mobile advertising drives people to stores and increase sales. Until now many retailers have been doubtful about the effect,…

We love local

Schibsted’s newspaper Aftonbladet is expanding its local journalism, beginning in Malmö in southern Sweden, in spite of previous failures in the field. But the…

Journalism in the age of rage

The disruption of media business has fundamentally changed and challenged journalism. Karin Pettersson, Director of Public Policy at Schibsted, lists five…

Rethinking organizations

Just like business models, organizations need to disrupt themselves to be sustainable in a world of hypercompetition and constant change. Future proof…

Meet our people

What if you could get news from VG on screens in the subway or in the bus stand? Camilla Brække is head of a project for sound and visuals that’s looking into…

An idea that started a movement

A digitized bullet board changed our shopping habits for ever – and started a movement for a more sustainable society. Today Blocket has five million visits…

Generation Z is leading the change

The clothing industry is on the move! From focusing on environmental impact by cars, plastic in oceans and flying everyone now seem to be talking about the…

Would you rent a skirt?

Will fashion shame be the needed tipping point for the fashion industry to become sustainable? There are already several alternatives to shopping new clothes.

How do we tell the climate story?

Hope or despair – what stories about climate change will drive change? Swedish papers Aftonbladet och Svenska Dagbladet tried different ways – when interest…

Our future with AI calls for human visionaries

AI is not an abstract future shift, but a set of practical tools here today. It is up to our human creativity to use them in ways that question established…

A picture is worth a thousand words

What if we in the future will only use photos when searching for things online? Image recognition is already improving a lot of services dramatically, some at…

5G – A miracle yet to come

The world’s data traffic has been rapidly increasing for the past decades and the number of connected devices is growing by the day. This creates the need for…

Logistics will bring you breakfast

In Norway you can get your breakfast and online purchases delivered by your newspaper carrier. The secret behind this is logistics IT and Distribution…

Meet our people

What if there was an index on the secondhand value for products? And what if that would make people buy more high-quality goods and resell them when they don’t…

Business trends in short

Lots of things are going on in the marketplace area. Here are some trends summarized by Schibsted Daily Editor Ellen Montén.

People trends in short

Media businesses keep looking into new solutions, models and experiences to create better offerings. These are three interesting trends, summarized by…

Tech trends in short

These are the key takeaways from Amy Webb’s Future Today Institute Tech Trends Report 2019. The report contains detailed analyses of 315 trends, based on…