Kristin Skogen Lund

We have all the opportunities we could dream of

We are facing a new reality. As a company, as human beings, as parents of the iGeneration, and as global digital consumers. Where fake news seems to travel…

Poio makes learning into a game

Daniel Senn is the dad, the educationalist and technologist behind Poio, the reading game that is helping thousands of Norwegian and Swedish kids to crack the…

This is Happening at Schibsted

Subscribers support a free press

Netflix and Spotify proved that you could get paid for online content. Other businesses are following – not least the media. In Schibsted over 1,100,000 people…

How to get paid

What kind of journalism are the readers willing to pay for? At Svenska Dagbladet, this question has led to new priorities and ways of working. The answer has…

Brands are built  to influence

The role of brands has fundamentally changed in the digital era. It’s not all about getting attention anymore, but about influencing peoples’ behavior. But to…

Marketplaces are here to serve you

Changes in consumer behavior are driving the change in marketplaces. New players will solve narrower user needs, but far more conveniently and smoothly than…

The lonely team

He had never skied before and his startup was still very young. Still, in May 2018, Thomas Tirtiaux decided to ski across Greenland with four other French…

The future of retail

This year Future Report and Inizio investigate digital shopping habits among millennials in Sweden, France and Spain. Turns out webrooming has been a bit…

Trends in Brief

With new tech like augmented reality, virtual reality and voice, the big question is always; how do we monetize this? For visual search, it’s another story.

World wide Amazon

By constantly playing the long game, Amazon stands to disrupt any business it enters. The question is what costs and consequences will come with it?