Kristin Skogen Lund

We have all the opportunities we could dream of

We are facing a new reality. As a company, as human beings, as parents of the iGeneration, and as global digital consumers. Where fake news seems to travel…

Poio makes learning into a game

Daniel Senn is the dad, the educationalist and technologist behind Poio, the reading game that is helping thousands of Norwegian and Swedish kids to crack the…

This is Happening at Schibsted

Subscribers support a free press

Netflix and Spotify proved that you could get paid for online content. Other businesses are following – not least the media. In Schibsted over 1,100,000 people…

How to get paid

What kind of journalism are the readers willing to pay for? At Svenska Dagbladet, this question has led to new priorities and ways of working. The answer has…

Brands are built  to influence

The role of brands has fundamentally changed in the digital era. It’s not all about getting attention anymore, but about influencing peoples’ behavior. But to…

Marketplaces are here to serve you

Changes in consumer behavior are driving the change in marketplaces. New players will solve narrower user needs, but far more conveniently and smoothly than…

The lonely team

He had never skied before and his startup was still very young. Still, in May 2018, Thomas Tirtiaux decided to ski across Greenland with four other French…

The future of retail

This year Future Report and Inizio investigate digital shopping habits among millennials in Sweden, France and Spain. Turns out webrooming has been a bit…

Trends in Brief

With new tech like augmented reality, virtual reality and voice, the big question is always; how do we monetize this? For visual search, it’s another story.

World wide Amazon

By constantly playing the long game, Amazon stands to disrupt any business it enters. The question is what costs and consequences will come with it?

Don’t worry – it’s getting better

Looking at pure facts, the truth is that the world is getting better in many ways. But this is news that seems hard to establish. Anna Rosling Rönnlund and her…

At war in social media

Social media has become the arena for an information war, where private companies offer fake net identities to use for influencing. This is how the world of…

Disrupting the information ecosystem

We’re living in a new reality, where economic inequalities, climate change, migration flows and technological disruptions are shaping the world. It’s also a…

Promoting diversity from the inside

In 2017 the #metoo campaign propelled gender equality and diversity conversations to the forefront of organizational debates worldwide. Since then the various…

Trends in Brief

With companies like Uber, TaskRabbit and Postmates, the gig economy got a new face. Workers are encouraged to join the services and work whenever they want,…

Move over, millennials – gen Z is here

In 2015, millennials overtook both baby boomers and Generation X, becoming the largest share of the US workforce. But who is the new generation after the…

Changing the voice of sports

In the fall of the year 2000 Aftonbladet revolutionized Swedish sports journalism, as the paper became the first in the country to publish a daily sports…

Wanted: 1,000 bags with plastic junk

More than 15 tons of plastic is dumped into our oceans every minute. Today there is a quarter of a kilo of plastic in the ocean for every five kilos of fish.…

A new space age

After decades in the shade space is back on the agenda. Private entrepreneurs are pushing the limits of exploration, speaking about living on Mars and…

Hacking The Code of Aging

Immortality is soon within humanity’s collective grasp. Scientists warn of overpopulation, class war, and inequality in the wake of growing life spans. But…

Teaching robots how to write

Reporters at Aftonbladet have been producing articles for close to 188 years. Now comes one of the biggest revolutions in the history of Schibsted. From now on…

Changing the view on reuse

In Belarus, Kufar has changed the perception of secondhand trade from the Soviet days. Now they are also sharing insights and knowledge to help build…

The blockchain evolution has begun

It’s Sunday morning – you check your balance and see that you have earned 200 euros from your house this week. While you have been sleeping and at work,…

AI will go where the data is

When discussing artificial intelligence, people often end up visualizing what our world will look like 50 years from now. Let’s not look that far, let’s…

What’s your score?

China’s tech and AI development is impressive. But it might also lead to the largest population on Earth being completely controlled by a totalitarian state.…

This is Happening at Schibsted

With both Google Assistant and Alexa improving and becoming available in more languages, the interest for voice as a user interface is starting to grow.…

Trends in Brief

It’s called persuasive design, and almost all big tech companies use it. By hiring psychologists, mental health professionals and behavioral science experts,…

Time to say bye bye

Smartphone sales peaked in 2017, while voice and AR are closing the gap between devices and our senses. Perhaps our addiction to screens will end sooner than…

Meet our people

In Mexico, Segundamano has started a journey to become truly data driven. In charge of this effort is Paloma González Martínez, who joined Schibsted a year…

Meet our people

A dying industry or a future potential. Cathrine Laksfoss has turned Schibsted Distribution around. The network which for many years only delivered newspapers…

Meet our people

In March 2018, a new personal finance service was launched from Schibsted growth; Hypoteket. Hypoteket offers digital housing loans – without involving any…