Future Report 2024
Schibsted Future Report 2024
The Schibsted Future Report is our annual outlook on trends within tech, people and business. It’s written by our own people who share ideas and insights on themes we find important. In Schibsted we believe that being open and having discussions is more important than ever. This year we celebrate the report’s tenth anniversary – so we also look back in history to see how well we have spotted ongoing trends.
Ten years of spotting trends
What happened with the trends we have written about during the years? Have the Schibsted Future Report been able to foresee where they went? For ten years now…
Machines like us – a brief history of artificial intelligence
From horse manure and monsters to inscrutable language models. The dream of artificial intelligence is as old as myth itself. But why are we so eager for…
Human happiness must be our common goal
She thinks we’re discussing AI on the wrong level. And her vision is that everyone should understand how the technology works. Inga Strümke has become a tech…
AI for good or for bad?
How will AI impact our lives and society? Joacim Lund compares it to the breakthrough that came with the internet – and sees many similarities. AI will solve…
Unleashing the potential of AI in news
In the fast-paced digital world, the news media industry stands at the brink of a revolutionary shift. AI will shape the future of journalism and content…
Help! My smartwatch became a PT from hell
Optimising your body and mind has never been easier. But is it really that healthy to measure our health down to every heartbeat? Wearable technology, pressure…
Will climate change reset capitalism?
A miracle that created unprecedented prosperity or a system programmed to eradicate mankind? Never before has modern capitalism been as controversial as it has…
Putting the purpose centre stage
The sustainability issues we currently face in society have become a meeting with destiny. Yet, we still talk about sustainability as detached strategies. At…
Recipe for a podcast success
Svenska Dagbladet’s podcast series on the Stenbeck family of financiers was an experiment in more ways than one. But the gamble resulted in the newspaper’s…
10 years in pictures
Which are the most memorable and best pictures from the last decade? As Future Report celebrates its tenth anniversary we have looked back and gathered…
A decade of change
The report you are about to read is the tenth edition of Schibsted’s annual outlook on trends within tech, business and people. And as we celebrate this…
Disrupting the pet care market
FirstVet is digital-first veterinary ecosystem, built with trust and passion, and designed to take patients from Doctor Google to diagnosis faster.
About Schibested Future Report
For ten years now, Schibsted has published an annual outlook on trends within tech, people and business. It’s written by our own people who share their thoughts, insights and ideas on phenomena that are affecting our businesses, the world around us, how we work and how we live our lives. We also tell some stories from our Schibsted family of digital brands. And let you meet some of our people.
We create this report every year because we want to share these stories with the world, to start discussions and to let people get to know us a bit better. Openness, transparency and storytelling come from our legacy, as we have owned independent newspapers since 1839. We are also a family of entrepreneurs that embraces innovation and entrepreneurship.
David Stillberg – for many years sub editor, and photo editor Emma-Sofia Olsson, take a last look before sending final pages for printing.
The story of Schibsted Future Report started in 2014. Back then we were still operating a lot like a hidden corporate brand. But there was a growing need to get the large family closer together and thereby building the Schibsted brand internally. This, and a need to share internal knowledge, brought on the idea of a publication, written by people from within the company. But very soon we realised that this was content worth sharing externally as well. And as Schibsted is now moving towards becoming a consumer-facing brand – the report has become one of our most important tools to build the brand also externally and to spread knowledge about what we do and what we stand for.
Art Director Andreas Lewandowski discusses some illustrations with sub editor Fredrik Tideman.
We make a printed edition which we share internally, at Future Report events, on employer branding events and fairs. Our sales teams also distribute it at events and as gifts. All content is also presented online at futurereport.schibsted.com, open for everyone to read. During the years we have produced the report, more than 174 people have contributed with content, we have made ten editions and printed more than 50,000 copies.
At the Future Report events, contributors present their themes and trends on stage to an external and internal audience. We have visited Oslo, Trondheim, Stockholm and Copenhagen, so far. Not only is the content written by Schibsted people. An internal editorial team also puts it together, using the expertise of different departments and brands.
