Reality is making a comeback

Reality is making a comeback

Welcome to the fourth edition of Schibsted Future Report. This is our outlook on trends within tech, people, society and business. It’s a report from Schibsted people, from our different companies all over the world, who are sharing their knowledge and thoughts. We have also invited some of our friends, who we’ve worked closely with, to participate. We believe in openness, sharing ideas and starting conversations. I hope we will enjoy it! This is the highlights of this year’s report:

As machines know more and more about us, the need to express our humanity and responsibility increases, whether it is taking a stand for independent journalism, riding a bike into the future or shopping ­secondhand and speed up circular economy. It is more important than ever to have and to tell a true, genuine and consistent story. That’s how you succeed as a business – whether you’re a newspaper created by war heroes, or a global digital brand. A strong purpose, a truly good life is what we are looking for. In this year’s report, we present some of our own brands and their stories.

“Is it OK to be mean to a robot?”

2018 is also the year when we are entering the world of artificial intelligence on a broader scale. AI is now powering our everyday life. It’s part of almost all the technological solutions and services we’re using, and it’s getting more advanced by the minute: we learn to talk to machines, machines learn not only to understand but to interpret humans – even though chatting with your favorite bot still leaves room for improvement. Future Report takes on AI in a tech story comparing the progress of AI to the arrival of electricity, a change so big we can’t see the full effect yet. It will bring fundamental changes and create new industries and new solutions that we can’t even imagine. AI software is already used in such disparate areas as improving customer service, predicting disease or detecting faults in equipment. And soon our homes will be equipped with voice AI devices facilitating our daily life, voice might even be the new over all interface – and it will provide unseen new business opportunities.

This will also be the year when we see more and more robots. But with humanlike robots come existential questions like: what does it really mean to be human? And how do we behave towards them? Is it OK to be mean to a robot? The answer is no for most people.

As tech and science evolve, these questions will be high on the agenda.

So. Reality is real. Intelligence is artificial. Robots are like people. And The Future is now. Welcome to our world.

Investment trends

Investment trends

Schibsted Growth keeps track of – and invests in – startups. These are three trends they’re interested in right now.

Banks will be losing power

New regulations and technology are enabling fintechs to deliver banking services without being banks themselves. Consumers can pay, lend and borrow directly from each other, and investors can target assets directly without the need for a banking middle man. Light-footed startups are assailing the profitable legacy institutions, who are fighting back for the consumer trust. The race is on!

AI taking over digital Health

Medical care is in greater need than ever for democratization and automation to handle the growing overload within the sector. What’s been the talk of the town is now becoming reality – managed marketplaces with advanced algorithms and machine learning have entered the market. The key to success is giving power to the customers and providing new working tools for professionals.

Marketplaces are getting smarter

Software has a unique way of empowering people. Besides giving access to a wealth of information, software can also empower consumers in their daily lives. Tomorrow’s digital marketplaces will be much more powerful, reinforced by even more advanced software, and they will be the foundation of whole industries. The driving forces behind the opportunities are the ubiquity of mobile devices and using data and algorithms to match the perfect buyer with the perfect seller at the perfect time.

About Schibsted Growth

Schibsted Growth looks for entrepreneurs in Internet consumer services, fintech, ­marketplaces, and ecommerce. Three of our latest investments were: Hypoteket, AHUM and YEPSTR. Do you have an investment opportunity for us? Tell us about it by emailing .