The way we watch television
New habits and behaviors are revolutionizing TV. No one really knows where it’s going. But there are some trends that might be of help. Together with the research company Blue Carrot we’ve listed ten.
1. Declining Linear viewing
Viewing figures in the Swedish linear TV-market has decreased with nearly 10 per cent the last three years and is estimated to keep dwindling . UK, US and many other countries experience the same negative development
2. Consumers constantly connected
A US survey shows that 40 per cent of the population are always connected and never unplug from their technical devices . One out of four have experienced something unfortunate such as dropping the phone in the toilet or walking into a pole while on the phone.
3. On demand viewing
78 per cent of adults, and 90 per cent of those under age 39, use on-demand TV-viewing, and 62 per cent binge watch content . Netflix increases by over four million subscribers per quarter this year – and has yet to enter China…
4. Mobile becomes outstanding number one
This year there are more devices with mobile connection than people on earth . Mobile video consumption has increased with 71 per cent since 2012 and 16–34 year olds spend more than half of their total viewing time on a mobile device .
5. Quality content increasingly expensive
Broadcasting rights for The Premier League sold for 5.136 billion GBP for the coming three years which is more than 10 million GBP per game – and 71 per cent more expensive than the last deal.
6. More viral and privately produced content
The top list of most viral videos 2014 ranges from professional initiatives like Disney’s invite to record a “Let it go”-cover to boost their film ”Frost” to privately produced content such as “tiny hamster eats tiny burritos” But there is also numerous example of news spreading. The latest example – the picture of the three-year-old drowned boy Alan Kurdi.
7. Use of a second screen becomes standard
87 per cent of consumers have a habit of using more than one device at a time – 35 per cent of device usage is simultaneous – and 62 per cent of the content is unrelated.
8. Growing ad avoidance among consumers
Adblocking globally grew by 41 per cent from August 2014 to August 2015 – there are now 198 million active adblock users in the world – numbers are before iOS released its AdBlocker.
9. Piracy – A hard kill as a lernean hydra
Almost a quarter of all Internet traffic is estimated to be infringing copyright13. When Game of Thrones season four was released, one million illegal downloads took place – in half a day, and 32 million downloads in a week.
10. Willingness to pay for quality online
Since 2012 the number of people willing to pay for accessing TV content on any device has increased by 25 per cent. Online streaming services will in a few years become the biggest contributor to the American filmed entertainment industry, as the revenue generated by online-TV and subscription video ondemand providers reaches almost 14 billion USD, 1.6 billion USD more than the amount earned from the traditional cinema box office.